World Breastfeeding Week 2023: Theme, WHO Campaign, Key Messages and Facts

World Breastfeeding Week 2023: World Breastfeeding Week is celebrated annually from August 1 to 7. The day is celebrated in a total of 120 countries. It is a joint collaboration of the World Alliance for Breastfeeding (WABA), the World Health Organization and UNICEF that aims to emphasize breastfeeding during the first six months of a newborn.

#WorldBreastfeedingWeek starts today!

Women shouldn’t need superpowers to juggle breastfeeding and work.

All moms around the world, regardless of their job or contract type, should have:🧸 At least 18 weeks, preferably 6 months or more, of paid maternity leave🧸 Paid time off for…

— World Health Organization (WHO) (@WHO)
July 31, 2023

Is #WorldBreastfeedingWeek!

Breastfeeding, started within the first hour after birth, provides babies with the best and only nutrition they need in their first six months of life, helping to prevent illness and stimulating their brain development.

August 1, 2023

World Breastfeeding Week 2023: Theme

WABA celebrated the first World Breastfeeding Week in 1992, which was later made popular in more than 120 countries by UNICEF and WHO. The three organizations aimed to make people aware of the benefits of breastfeeding for children and mothers. And to achieve their goal, WHO and UNICEF started World Health Week in August 1990 with the goal of protecting and supporting breastfeeding.

And the theme to celebrate World Breastfeeding Week 2023 is ‘Let’s make breastfeeding and work work!’ with the official hashtag #WorldBreastfeedingWeek

World Breastfeeding Week 2023: WHO Campaign

The World Health Organization advocates for best practices to curb workplace-related breastfeeding issues and disparities. Together with the help and support of UNICEF, the Ministry of Health and civil society partners, the organization aims to provide support to breastfeeding women, regardless of their limits, level and organization.

According to the official WHO website, “this year’s theme will focus on breastfeeding and work, providing a strategic opportunity to advocate for essential maternity rights that support breastfeeding: maternity leave for a minimum of 18 weeks, ideally more than 6 months, and workplace. accommodation after this point. These are urgent issues to ensure that women can breastfeed as long as they wish: more than 500 million working women do not receive basic maternity benefits; many more find themselves without support when they return to work.”

World Breastfeeding Week 2023: key messages

WHO’s key messages for World Breastfeeding Week 2023 are:

  • Women should not have to choose between breastfeeding their children and working. Breastfeeding support is possible regardless of the workplace, sector or type of contract.
  • Legislate at least 18 weeks, preferably more than 6 months, of paid maternity leave
  • Ensure that employers provide paid time off and a dedicated space for breastfeeding or pumping after this period.
  • Ensure that all women have access to maternity rights, including those in the informal sector or on limited contracts.
  • Address employment-related discrimination against women, including during and after pregnancy and childbirth.
  • All women around the world – regardless of their job – should have
    • At least 18 weeks, preferably more than 6 months, paid maternity leave;
    • Paid time off to breastfeed or express milk upon returning to work;
    • Flexible return to work options.

Some interesting facts about Breastfeeding Week

  • A female body is ready to feed the baby right after it is born.
  • Colostrum, the thick, yellow first milk, is a superfood for babies.
  • Oxytocin, a hormone released during breastfeeding, helps both mother and child reduce stress and connect emotionally.
  • Breastfeeding helps the growth of healthy gut bacteria which then supports a lifelong healthy immune system.
  • Antibodies in breast milk help babies fight seasonal infections.
  • A breastfeeding woman burns between 500 and 600 calories a day.
  • Breast milk can be different colors, including yellow, blue, green, pink, and orange.
  • Breastfeeding mothers are less likely to suffer from breast cancer, ovarian cancer, heart disease, stroke, and postpartum depression type 2.

Therefore, World Breastfeeding Week is an event to emphasize the value of breast milk. Likewise, the day advocated for improving the health of babies and promoting, protecting and supporting the right of women to breastfeed with a second reflection.

Important days and dates in August 2023

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