At its annual developer conference in Mountain View, California, search engine giant Google announced a host of new features on Wednesday. These included new writing tools in Gmail, a smarter Bard, and advanced features in Google Maps.
Another change expected in the near future is that Google intends to change the way search engine results are presented, and it will do so with the help of artificial intelligence. In the process, the company is expected to change the narrative of the online publishing industry.
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On Wednesday, the world watched as search engine giant Google aims to make the most of generative AI in its search engine results. This feature has not yet been released to the general public, but it is very possible that people will expect it in the near future.
Working on generative AI
Generative Artificial Intelligence is designed in such a way that it is very well trained to “read” everything on the open web. It then makes use of that information to create answers to questions that seem conversational.
How can this negatively affect the online publishing industry?
All these changes can prove detrimental to the online publishing industry as Google is mainly formulating answers to difficult questions by making use of all the content available on the open web. This way, people using Google Search won’t need to visit the pages that actually contain the information they’re looking for. However, the modern online publishing industry needs users to visit a page to make a profit.
Google explains that in case the search engine wants to go deeper into the answer, they can click on the links that appear next to the answer. However, will these links placed to the right of the generative response designed by Ai ever get clicks?
Google further explains that these links will get clicks as the company aims to be transparent about the sources of its information. However, many critics of the technology still believe that when Google Search users get clear and ready answers, they may not be interested in clicking on the sources of that information.
This is definitely alarming news for other websites and content creators. Currently, Google Search already has about 94 percent market share worldwide and about 89 percent in the United States. Google Search is a convenient way for users to get quick answers to their everyday questions.
When will Google launch its new search feature?
Well, it’s difficult to answer this question. Google said it will roll out the feature on a trial basis in the coming weeks. He confirmed that the process will move forward gradually. However, with competitors like ChatGPT increasing in popularity by the day, it’s hard to assume that Google will be slow in the process.
What do critics say about AI?
Some critics of AI claim that the mistakes made by AI advances like ChatGPT cannot be ignored. These critics also doubt that some of the promises made regarding technology will not deliver.
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Categories: Optical Illusion
Source: ptivs2.edu.vn