Instagram has announced the global launch of its Broadcast Channels feature. The feature allows creators to send one-to-many messages to their followers, including texts, photos, videos, and voice notes. Followers can react to messages and participate in surveys.
This is what the Meta statement says: “Today we’re expanding Instagram’s broadcast channels globally¹, giving millions of creators a new way to engage directly with their followers at scale.”
It has become a hit since its launch in February 2023 and initially, the feature was only released to creators in the US. The CEO of Meta announced the feature by creating a streaming channel and informing his followers about the availability .
In addition to the important announcement, the platform also plans to offer some additional updates to the streaming channel feature:
- It will allow creators to collaborate with each other to drive the next thing. The feature is available globally.
- The ability for creators to engage their channel’s audience with questions and collect feedback on their preferences.
- The company also plans to provide a dedicated channels tab in the Direct Messages section of Instagram. The feature is still in early testing.
- New controls for creators, such as expiration date and time on their channels, along with the ability to add a moderator to help manage followers and messages.
What is the Instagram Streaming Channels feature?
Instagram’s Broadcast Channels feature is a new way for creators to connect with their followers. Allows creators to send one-to-many messages, including text, photos, videos, and voice memos. Followers can react to messages and participate in surveys.
The streaming channels are public, so anyone can watch them. However, only followers who have opted in to receive messages will be able to see messages on a creator’s broadcast channel.
This is what the Instagram blog says ““Streaming channels are a one-to-many public messaging tool for creators to invite all their followers and engage with their most engaged fans.”
Creators can then give their streaming channel a name and choose who can watch it. They can make it public, private or only visible to their followers.
Once a broadcast channel has been created, creators can begin sending messages.
Followers can react to messages by tapping the heart, like, or surprise buttons. They can also participate in surveys by tapping the “Vote” button.
📣 Get updates from your favorite creators with streaming channels 💬
We’re testing a way for creators to invite their followers to join their public chat to receive announcements and updates, where they can read and react to messages and vote in polls 🙌 pic.twitter.com/mP5XfGFdoE
February 16, 2023
How to access Instagram broadcast channels?
Creators can access the feature by following these steps:
Open the Instagram app.
Tap the “+” icon in the upper right corner of the screen.
Tap “Broadcast Channel.”
Enter a name for your streaming channel.
Choose who can see your streaming channel. You can choose to make it public, private, or only visible to your followers.
Once you’ve created your broadcast channel, you can start sending messages. To send a message, tap the “+” icon in the upper right corner of the screen and select the type of message you want to send.
To join a streaming channel, users can follow these steps according to the Instagram Blog:
“Access the streaming channel link via the creator’s Story sticker, the link pinned to their Instagram profile, or, as an existing follower, a one-time notification sent when a creator starts a new channel.
Tap “Join Broadcast Channel.” People who don’t already follow the creator will be asked to do so.
After joining the channel, followers can react to content and vote in polls, but they cannot send messages. They can also share a link to their favorite creators’ streaming channels so their friends can follow and join them.”
Instagram streaming channels are a powerful tool that can help creators connect with their followers and grow their audience. If you’re a creator looking for a way to increase engagement, improve reach, and build deeper relationships with your followers, then Instagram broadcast channels are a great way.
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